Live Life Unfiltered

When Anheuser-Busch wanted to increase awareness for its Belgian wheat beer, Shock Top, it turned to MM/EB and environmental artist Stan Herd to make a big statement.

This multi-year campaign created unique earthworks and earthboard for the brand that could be seen from a helicopter in Austin, Texas; a hot air balloon in Orange County, California; a pier in Boston, Massachusetts; and in traffic in downtown San Francisco, California.