AN UNPARALLELED SALON EXPERIENCE
To attract the attention of the uber elite, Salon Myo needed to stand out from the rest of the competition in the exclusive ski town of Aspen, Colorado. We created a beautiful and sophisticated brand identification campaign that incorporated the sleek interiors of the salon with the rugged beauty of the Colorado landscape. In addition to a stunning Web site, our team developed the social strategy for the salon, implementing a Twitter, Facebook and Pinterest channel to feature the latest high-end trends from the runways of New York and Paris and the work of the global design team at the salon. A traditional advertising campaign in exclusive publications including Aspen Magazine and Aspen Peak Magazine and local Aspen newspapers was also developed.