Orcas Island Market
When Orcas Island Market wanted to refresh their digital presence, they made one thing clear: they wanted to ensure that the beautiful, rustic nature of the island was reflected in the brand voice, tone and style of the website and other social media presences.
After all, Orcas Island is surrounded by natural beauty, as well as a sophisticated mix of arts, culture and great food. Home to the 5,000-acre Moran State Park, the island attracts an abundance of tourists each summer that are attracted to its lakes, hiking trails and public campgrounds – as well as Mt. Constitution – the highest peak on the island. People visiting enjoy hiking, driving, boating and biking, as well as the artistic and cultural offerings of the island.
The overall look/feel of the brand is focused on high quality products that captures the essence of super fresh, natural and organic attributes. The tie in with the natural elements of the island is always considered when developing assets for the brand, which includes showcasing products that have a natural elements combined with the product and showing products in the natural environment of the island.
The result is: Clean. Organic. Nature. Family.